What do you think of banner advertising ?
If you have done any sort of surfing online these days, then you have surely come across some sort of banner. Whether you were checking the weather, looking at last night’s sports scores or searching for that cake recipe, at some point you would have seen some banners advertising a product or service.
Web banner advertising is an excellent way to promote brand awareness, increase visitor traffic and generate sales
A web banner advertising campaign will display an advertisement thousands of times to targeted visitors of other websites and is an effective form of website promotion.
You may have heard that banner advertising just doesn’t work and it’s just a waste of money. The people that are saying this are doing it incorrectly. With any type of advertising there are no guarantees, but the key is to find out what works and scale up. The people that are complaining that banner advertising doesn’t work are obviously doing it wrong.
The success of an internet banner advertising campaign will depend on the design creativity used in the banner. The objective is to create a design that grabs the attention of visitors. This can be achieved by using a good combination of colors, some form of animation and a catchy strap line. Animated banners are a great way to catch the eye of potential customers.Flash banners in particular can have very rich animated content with a very small file size.
Banner sizes are measured in pixels, the most popular banner size is 468×60. However there are many different sizes and shapes available and an effective online banner advertising campaign should contain a mix of these. Bottom line is that they work. Do you really think large corporations would be spending thousands and thousands of dollars on these types of ads if they weren’t producing results? I don’t think so.
You can see banners at almost any major internet site. Your favorite news website or chat forum probably have banner ads displayed in various areas.
Banner advertising is NOT dead!
There is a HUGE reason for using banner ads that many people do tend to overlook, Branding!
Yes! you should get your logo, site name and site colors in front of people as much as you can. Most people really do remember banners and the more they notice your banner adverts the more they will think of you.
One big thing to remember is when you are using sites like traffic exchanges, you can find, win and pick up some good amounts of banner impressions but a lot of people do not use them. Why?
A common reason is they don’t have a banner but that’s no longer a problem as you can make banners for free and it is very easy.
If you have been useing traffic exchanges check if you have free banner impressions, many people do forget to take the time to use ther free banner credits.
You can also use banners to boost your link popularity. Take time out to understand this concept and make sure your anchor text will give you that all important link popularity boost. You can get a banner deal on a high PR page a lot more easily than it will be for you to get a free link.
Online advertising has grown and will continue to grow for many years, so it’s a safe bet that a high quality banner ad will secure many new visitors. Since all of these ideas have been tried out and tested over a period of time, you can be sure of the positive results you’ll get by useing banner advertising as a means of increasing your website traffic.
Banner ads are a great way to increase your business sales. Get in on the Internet Gold Rush and start generating an unlimited amount of leads and sales for your business today.
Jack Barr
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