Top Five Reasons to do a Website Redesign

Small business owners need to monitor whether their investment in a Website is providing a good return. Are your products and services easy to buy? If they aren’t, you are wasting time and money and probably doing more harm than good.

Ask yourself the following five questions to see whether it’s time for a redesign:

1. Has the size of the site grown substantially?
If your site continues to grow and change like most business sites, you need to evaluate whether it’s still meeting your objectives. As you add new products and services you need to re-organize your information. In addition, you should consider adding multimedia information (audio, video) to sharpen your message.

2. Is some of the content outdated or unnecessary?
Does your website have up-to-date content? Someone should be revising spec sheets, changing promotion dates and adding new material weekly. If your website appears static, it looks like you’re not a serious business.

3. Is the most important content buried below?
Here’s where you need to do an “easy to buy” audit. By that I mean you need to evaluate how easy it is to find information and actually buy your products. This sounds like common sense, but we’ve all purchased online and know that it can sometimes be frustrating.

4. Are you using the latest technology, instead of hard-coding?
If you created your website more than 18 months ago, you are probably due for a technology update. This is also true if you started with a very basic site and “hard-coded” everything. Ask your webmaster whether they have some suggestions. You can be sure they will.

5. Does the home page design suit your current business objectives?
Does your website communicate the depth and breadth of your current business? If you have changed the focus of your services, added new products or want to communicate a different face to your visitors, consider a redesign for your overall website.

for professional Website Design speak to Web Design West Lothian

When creating a new website there are 5 important factors that must be taken into consideration by the web design team:

1. Web Design – W3C Compliant XHTML & CSS coding, with a keen focus on acessibility, useability and cross-browser compatibility.
2. Web Marketing – A firm understanding of your online objectives and how to tie your web marketing plan into your existing marketing concepts.
3. Web Site Optimisation – Clean search engine friendly coding and an effective search engine marketing programme ensure good Search rankings and web site traffic.
4. Functionality – Any required functions of the web site front end driven by a robust content management system to allow you ease of updating and changing content.
5. Graphic Design – Professionally designed web site graphical elements produced using the latest industry leading software tools will ensure a visually stunning web site and enhance your web presence.

Shortcut to practical advice in the sphere of web traffic – make sure to go through this publication. The times have come when proper information is truly only one click of your mouse, use this possibility.