Whether you realise it or not, the world of on-site optimisation is moving forward, It is no longer a case of merely inserting keywords into your page and meta tags and then dealing with proximity and prominence.
The advent of the marketing tornado that is pay per click has brought many changes to the way we promote our websites, and some of these changes have rubbed off onto conventional seo. One such wonder of pay per click is the acronym REAS, this stands for ranking, enticement, action, sale. a pattern used in the ppc industry to maximise return on investement. This ideal has become enormously widespread within traditional seo, and for good reason, it works! The ranking element is obvious, in pay per click this meant where your advert appeared in the search results, but in conventional seo this ofcourse means your organic rank for a keyword.
Enticement deals with the description shown by a search engine when your site appears in the serps, bear in mind that with google this is very seldom the actual description specified in your meta tags. The enticement process involves making the description shown as alluring and luring as possible, in the same style you would create an advert for a google adwords campaign.
Next comes action, this is where you try to persuade your visitors to part with their hard earned cash. There are many models for calls to action, but a popular example I am sure you will have seen before is one used by many affiliate sellers, “act now, this special price will not last forever”.
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The last part of our acronym, is S for sale, this is the most imperative aspect of all, its the very reason for undertaking the on-site optimisation in the first place. The sale aspect involves diagnosis of tracking data, and allows you to analyse any potential flaws you may have on the page, for instance if your data reveals that you have good levels of traffic but you are not getting any hits on your checkout page, then you can straight away see that your action strategy is unsound, alternatively however, if you are getting good traffic on your checkout page and low sales, then it would be worth confirming that the checkout if functioning properly and maybe considering if there is anything on the page that may be acting as a deterent. If you follow the step of this acronym you should have a system in place that will allow you to finely polish any website and determine and fix any areas that are failing to perform as they ideally ought to. It really is a great method for boosting sales and return on investment. Seo Services
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